Monday, May 5th, 2025

10:30 a.m. - 3:30 p.m. 

Instructor:Juan Jose Herrera

This hands-on masterclass is designed for hairstylists who want to perfect their consultation process, create seamless previews, communicate and collaborate with your bride’s vendors, and deliver a high-end experience tailored to each wedding’s unique style.

Led by Juan José, a nationally renowned hairstylist with over two decades in the beauty industry, this class will give you the tools to elevate your bridal business. Whether he’s creating avant-garde looks for New York Fashion Week or working with private clients, brides, models, and celebrities, Juan José is known for exceeding expectations and delivering a true luxury experience. His expertise ensures that every client not only looks their best but feels their absolute best, making him a sought-after artist in the world of bridal and editorial styling.

What You'll Learn:

•Luxury consultation blueprint – 

•Designing a bridal trial that builds trust, ensures alignment, and guarantees a stress-free wedding day.

•Bridal vision mapping – Matching the perfect hairstyle to the dress, wedding theme, venue, and overall aesthetic.

•The importance of working together with the other vendors — especially the makeup artist.

•Luxury concierge services – How to offer personalized, on-location bridal styling that enhances the client experience.

•The art of relationship building – Strategies for networking with wedding planners, photographers, and high-end clientele to grow your business.

•Business and pricing insights – Structure your bridal services, package offerings, and upsell with confidence.

This is a hands-on class. Attendees must bring a bridal hairstyling kit including the following:

Hot tools

• 1-inch curling Iron

• Blowdryer

• Rat tail comb

• Updo brush

• Rollers set Clips

• Hair Pins and Hair Bobby pins

• Rubber Bands

Products

• Hair Spray

• Texture Spray

• Heat Resistant Pad

7 CEU Hours Certificate Available for Add On Purchase of $45. Sponsored by ILLINOIS COSMETOLOGY CEU HOURS.