In support of Breast Cancer Awareness Month, during the entire month of October, Make Up First® will be donating a portion of our sales on all products to the Breast Cancer Research Foundation.

The Breast Cancer Research Foundation is a nonprofit organization committed to achieving prevention and a cure for breast cancer. They provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. 

To spread awareness we are holding an Instagram GIVEAWAY for some of our favorite ‘pink’ products:Kevyn Aucoin’s The Creamy Glow, ATTN! Makeup Sanitizer Mist, and Kevyn Aucoin’s The Matte Lip Color!

HOW TO HELP

1. Support companies who donate to Breast Cancer charities

2. Donate to charities, like the BCRF, directly here

3. Spread awareness with social media hashtags like the ones below:

#breastcancerawarnessmonth
#betheend
#shopforacause
#shoppink

HOW TO WIN

1. Head over to Instagram (@makeupfirstschool) and like this post

2. Tag two friends in the Instagram post comments

3. Follow @makeupfirstschool, @makeupfirstproshop and @attn.beauty

4. Repost in stories and tag the above accounts.

BONUS ENTRY: Repost and tag above accounts on your feed 

*Winner will be announced on Instagram on Wednesday, 10/30/19!*
Shipping for US Residents only

With the ATTN! Beauty Trio, it’s never been easier to keep your makeup clean and beautiful. This powerful collection—including a makeup sanitizer mist, makeup mixing medium, and no-rinse makeup remover—fits easily into your makeup kit and easy to use on the go! All of our products are made from natural ingredients that are vegan, cruelty-free, and paraben-free.

For a limited time, get the ATTN! Beauty Trio for just $40 at the link below!

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ATTN! Makeup Sanitizer Mist

Quick-drying formula cleans and disinfects all powder and cream-based cosmetics, as well as tools, palettes, and spatulas. Dries quickly without changing the product or leaving an oily residue!

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ATTN! No-Rinse Makeup Remover Foam

Moisturizes skin while cleaning and removing all makeup—even waterproof products! Safe for sensitive skin; oil-free, alcohol-free. No added fragrance or colors.

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ATTN! Makeup Mixing Medium

Add a drop of Mixing Medium to:

• Intensify

• Combine

• Revive

Works with any loose pigments, glitters or shadows.
Pro Tip: Add to your drying out gel liners, pomades and more to revive!

TEMPTU CERTIFIED AIRBRUSH BRIDAL WORKSHOP

SEPTEMBER 23RD | 10AM-4PM

Airbrush makeup is here to stay, and for bridal clients, it’s a must-have skill. Our Temptu-Certified Airbrush Bridal Workshop is continuously updated with the newest products, information, and how-to guides from Temptu—the industry leader in airbrush makeup.

In this workshop, attendees will learn how to navigate the business of bridal, such as drafting contracts, setting your rates, and completing a successful trial run. Then get hands-on with our immersive TEMPTU airbrush training where you’ll learn how to assemble and clean two different machines, various airbrushing techniques, and how to choose the right products for your client.

Attendees will learn how to use both the Temptu S-1 traditional gun and compressor and the portable, handheld Temptu Air. Afterwards, head over to our Pro Shop to stock up on our Temptu products, available for purchase at an already-discounted price!

Following the workshop, students will receive a TEMPTU Certificate of Completion!
This workshop is eligible for 6 Continuing Education Hours under the IL Barber Act.

Happy Labor Day Weekend! 🎉

Our Pro Shop will be closed for the long weekend, but that doesn’t mean you have to miss out on huge savings. Shop online and get 25% off your order using the code “LABORDAY” at check out!

Sale begins Friday, 8/30/19 at 4:00 PM & ends Monday, 9/2/19 at 11:59 PM CST

Check out some of our staff favorites below!

The weekend is almost here, and the Make Up First team has you covered on all our newest products, best sellers, and restocked favorites in our Pro Shop.

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NEW ARRIVALS

DANESSA MYRICKS- EVOLUTION POWDER TRIO

This unique powder was designed in the studio under the scrutiny of professional photography, beauty illumination and state of the art technology to ensure it absorbs oil, sets makeup, reduces shine, and minimizes texture with skin blurring technology. Can be applied with a brush, or sponge on top or underneath foundation. Kit and travel friendly!

SENNA- BROW FIX X (NUDE BLONDE)

Hydrating, smooth gliding formula has conditioning Chamomile and Allantoin to strengthen brow hair, add healthy shine, and tame and soften course brows. Fine fibers plump and texturize for a fuller, thicker look. Unique precision brush delivers perfect payoff to coat and define individual brow hairs. Tints fill in sparse brows and cover light blonde or gray brow hairs while blending in with natural hair color. Gives all day hold and is water soluble to remove easily.

DANESSA MYRICKS DEW WET BALM (ROSEWATER)

A lightweight translucent highlighting & hydration balm for an instant “glass skin” fresh glow. Infused with jojoba oil and other hydrating and skin softening ingredients. Wear over makeup as an “instant filter” to soften and diffuse texture and the look of dry and cakey makeup. Wear alone as an instant hydrating/highlighting boost.

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BEST SELLERS

Monday was National Lipstick Day, but why dedicate just a day when you can celebrate all week long? Spend $25 or more, online or in store, at the Make Up First Pro Shop and receive a FREE full-size lipstick! Add the shade of your choice from the Kevyn Aucoin ‘The Matte Lip Color’ Collection, and with any qualifying purchase, your lipstick cost will be deducted at checkout- no code needed! 💋

Check out our staff favorites below!

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Danessa Myricks- Colorfix 24-Hour Cream Color- Matte

JILL: Colorfix by Danessa Myricks is a hybrid cream color and extreme long-wearing paint, that can safely be used on the eyes, face, and lips. Apply it and forget it, no need for touch-ups. Boldly saturated, ideal by itself or as a base for other products.

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MODELROCK- Liquid Last Matte Lipstick

MOLLY: Modelrock is a flexible, full coverage, highly-pigmented matte liquid lip. This lightweight formula keeps your lips feeling hydrated and comfortable all day. You can eat, drink, and kiss your momma with this lipstick.

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Stilazzi- Lip Vinyl

RACHAEL: I prefer glossy lips over matte, so Stilazzi’s Lip Vinyl is perfect. It is super creamy and hydrating with semi-opaque coverage and lots of shine. Bonus—it smells like a tropical vacation!

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Kevyn Aucoin- The Sensual Lip Balm

JUSTIN: Lipstick is always better on healthy, full lips. Kevyn Aucoin’s 'The Sensual Lip Balm’ is the ultimate go-to for keeping your lips in tip-top shape. Not only does this balm hydrate and repair your lips, it serves as a lipstick primer as well—so every application goes on flawlessly smooth.

Introducing ATTN! Makeup Sanitizer Mist! 

This quick-drying formula cleans and disinfects all powder and cream-based cosmetics, as well as tools, palettes, and spatulas.

ATTN! Makeup Sanitizer Mist is a clean product: All ingredients are all-natural, organic, vegan, cruelty-free, gluten-free, nut-free, and artificial fragrance-free!

LAUNCH WEEK SPECIAL: Buy one, get one half off!

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Coming later this summer:

Add a drop of Mixing Medium to your makeup to intensify, combine, or revive your product. Aloe Vera gel helps to seal your look in, creating a waterproof, sweat-proof look that also moisturizes.

Moisturizes skin while cleaning and removing all makeup—even waterproof products! Safe for sensitive skin; oil-free, alcohol-free. No added fragrance or colors.

Visit the ATTN! Beauty site to be the first to know about deals, new products, and MORE!

Before you kick back for your cookout, head over to the Make Up First Pro Shop for DISCOUNTS ON EVERYTHING IN THE STORE

Get 10% off all products using the code ‘FIREWORKS’ at checkout, or click here to apply the link automatically! Browse our new arrivals, including the Danessa Myricks collection, Lashes in a Box, and our Summer Favorites:

And while you’re there, see if you qualify for the Make Up First Pro discount program to receive everyday discounts on hundreds of products in the store!

*Sale ends July 7th at 11:59pm (CST); Online orders only*

Father’s Day is right around the corner, and you’ve waited until the last minute to shop again. Instead of getting dad another necktie, a set of golf balls, and whatever you can find in the checkout line this weekend, why not give him something thoughtful? While some dads may not take time to care for themselves, you can show them a little love this Father’s Day with the perfect self-care starter pack. Check out our favorites below!

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Embryolisse Men’s Energizing Shower Gel

This multi-purpose shower gel works great on your face, body, and hair while gently moisturizing and invigorating. The foaming gel washes away easily, leaving your skin feeling soft and refreshed, while scents of mint and eucalyptus keep you smelling great all day long.

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Smith’s Menthol and Eucalyptus Balm

Re-energize your lips after a day in the sun with this soothing balm. Menthol and eucalyptus provide a cooling, refreshing sensation without being overly fragrant. Works great on chapped, dry lips as well as cuts or razor burns!

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Cinema Secrets Micro-Scissor

The world’s tiniest grooming scissors make the perfect father’s gift. These discreet micro-scissors can hide away easily in a medicine cabinet or on the go, and make trimming unsightly facial hairs with pinpoint accuracy a breeze.

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Embryolisse Lait-Creme Concentre

Great skincare is for everyone. Introduce your dad to skincare step one with this highly effective moisturizer. This formula is light and fast-absorbing, which makes it easy to apply and noticeably nourishing right away.

Summer is coming to a close, but there's still time to get the most of your end-of-summer looks! Make Up First is here to help. Whether it's a barbecue, outdoor concert, or night out, you can bring these bold looks to any setting. And don't forget to treat your skin to a little R&R after you're all done.

STILAZZI

Borderline Intense Gel Eyeliner

Perfect for a colorful graphic liner or a sizzling smokey eye. Grab this Amethyst color for full end-of-summer flair.

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STILAZZI

Bahamas Blush Palette

Complete with mattes and shimmers, this blush palette is the ultimate sunny day go-to. Feeling adventurous? Try it around your eye for extra emphasis.

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MELANIE MILLS HOLLYWOOD
Get It Girl Gleam on the Go

Makeup, moisturizer, and glow all in one that's great for body or face. Highlight, enhance natural skin tones, and create a subtle glow that won't stain, streak, or rub off. 

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BIODERMA
Hydrabio Serum

A Make Up First Pro Shop favorite. Keep age lines away with your skin's new best friend. This moisturizing serum is the perfect way to repair your face during any season.

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ToGoSpa
Ice Water Eyes

Supercharge your eyes with these nutrient-packed collagen gel pads. These cooling pads are great after stressful days, sleepless nights, and everything in between. Perfect for anyone with a face!

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Embryolisse
Lait-Crème Concentrè + Gloss

This 2-in-1 packs a punch: moisturizer for your face and healing gloss for your lips. Ideally sized for anyone on the go and a must have for any purse or pocket.

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It's Lollapalooza week here in Chicago! We will be seeing our streets filled with seas of shimmer and glitter on everyone's face and bodies. Check out a NEW product from Inglot to get the look!

Introducing Inglot 'Sparkler'
Face, Eyes and Body Highlighters.

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These brilliant, baked 'Sparklers' are for face, eyes and body containing shimmering particles. Illuminates and adds glow to your skin. Perfect for natural makeup or a bold look, depending on the application. 'Sparklers' are available is INTENSE, MEDIUM and SOFT finishes. Try adding Inglot's mutli-tasking product Duraline with any of these for a chrome-like finish!

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CLICK TO SHOP YOUR FINISH BELOW!

The Lips: Shape and Color

The easiest and quickest way to alter a face is to simply apply color and/or texture to the lips.  A great lip color will brighten not only the smile, but also the entire face.   The key to creating a beautiful lip is creating a mouth that contributes to the overall harmony of the other features and shape of the face. Makeup artists can create subtle changes by use of a lip pencil, and a variety of textures to manipulate the shape of the lips.

The texture of the lip products may be matte, creamy, iridescent, glossy or pearlized. It is best to work with richly pigmented lip products; the makeup artist will have more flexibility; the lips can be kept deeply pigmented, or the lip product can be opaque sheered down, or gently applied on the lips with a dab of the fingertip for a softer effect. In addition, with intensely saturated lip color, there is less chance that the product will move. Layering color will make the lips look fuller and create the impression of depth and volume. In short, the selection of the lip product color and texture, together with the shape defined by the artist, will dramatically alter the appearance of the lips and, therefore, the face.

In various corrective lip techniques, the makeup artist may first choose to use concealer or foundation, and then set with powder, to create a new palette on which to better define the lip shape.

Full Lips:  In order to deemphasize the full, symmetrical lip, the makeup artist may also choose to use a neutral lip pencil and draw within the lip lines to make the lip look smaller. Conversely, to create full lips, the makeup artist may also choose to use a neutral lip pencil and overdraw the lip lines to make the lip look larger. The use of gloss and/or a bright, heavily saturated lip color will make the lip look more prominent.

Small Lips: The use of gloss is key in creating the illusion of a larger lip. The makeup artist should first, using a natural-tone lip pencil, draw the lip lines slightly outside of and wider than the natural lip lines until desired fullness is reached Deeply saturated color and harsh lines should be avoided but gloss is recommended to enhance the enhanced lip shape. 

Thin Lips: Similar to small lips, correction involves drawing just outside of the natural upper and lower lip lines and adding a gloss. The lip pencil should correspond to the lipstick color and be applied symmetrically. Lip products in red, or in light to medium tones may be used to create the illusions of larger lips.

Uneven Lips: The most challenging correction will be on those lips that are not even or symmetrical. In this case, the makeup artist may first wish to cover the lips with foundation and then set with powder. With the use of lip liner, the lips may be redrawn. The artist may first correct whichever side is uneven to match the other side; i.e., draw the even side as is, while the other side will have to be drawn to match.

Downturned Lips: In order to give the mouth a “lift”, the makeup artist should avoid sharply defining the outer corners of the lower lip. The lip line can be filled in accordingly, but the focus on the outer corners of the lower lip line should be minimized by even adding concealer and drawing the lower lip line up.

Mature Lips: For the lip line, the lip pencil in a neutral tone is used to draw a cupid bow at the top center of the upper lip. The lines from the bow’s peaks should be drawn naturally curving down. A natural curving line, directly under the Cupid’s bow, should be drawn in order to better define the lower lip line. 

This article may not be reproduced or copied without the express written consent of Make Up First® School of Makeup Artistry.

It’s sunny, humid, and hot.  Don't want your makeup to melt? There are a few tricks that pro makeup artists use to ensure long-lasting makeup even under the most extreme temperatures!

Use a mattifying product to prevent the skin from looking shiny.  No need for heavy foundation and powder.  Instead, opt for a BB or CC cream with SPF.   You can also use an oil free moisturizer with SPF.  If more coverage is desired, add a light, silicone-based foundation; silicone is melt-proof and water resistant. Since the silicone makeup won’t move, the face will not require any set powder, and the skin will retain its dewy glow.

As for the eye makeup, we all know about waterproof mascaras.  However, now waterproof eyeliners that contain a silicone-derivative so that the makeup won’t fade.   

If there is makeup added to the eyebrows, use a mousse or pomade for staying powder.  

For the lips, using highly pigmented liquid lip product will ensure that the lips will stay intact throughout the hot day.

You may also choose to add an alcohol-based setting spray over your foundation/powder as well.

A recommended list of products, all of which can be found at the Make Up First® Pro Shop:

Mattifying Product: Mehron Touch Up Anti-Shine Gel

Prep: Embryolisse Hydra-Mat (or Mario Badescu Oil Free Moisturizer with SPF 30, available in-store only), Embryolisse CC Cream (coming soon!), Embryolisse BB Cream (coming soon!), Cinema Secrets Ultimate Foundation Primer 

Face: FACE atelier Foundation, Kevyn Aucoin - The Sensual Skin Enhancer (use as a concealer, or sheer it out with your moisturizer for a custom foundation).

Eyes + Brows: INGLOT AMC Gel Eyeliner (available in a variety of colors - perfect for Summer), Anastasia Dipbrow® Pomade

Lips: MODELROCK Liquid to Matte Liquid Lipstick

Seal the deal: Try Cinema Secrets Super Sealer Mattifying Spray, lock in your look with this all-in-one makeup primer and setting spray.  The lightweight anti-shine formula can be used under and/or over makeup to lock powders, liquids, and creams into place.  Perfect for high humidity climates.

For questions on products or upcoming classes, please email info@makeupfirst.com or call Make Up First® School of Makeup Artistry 312-621-0801.

  new products Perfect for your Festival Look!

Stilazzi

 

BAHAMAS BLUSH PALETTE

BUY

Stilazzi

 

BARBADOS BLUSH PALETTE

BUY

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STILAZZI BORDERLINE INTENSE GEL LINER

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don't miss out on our next workshop:

MINI MONDAY WORKSHOP SERIES: FESTIVAL LOOKS + AIRBRUSH

JULY 9, 2018

10am - 12pm

Join Make Up First® as we demo Festival Trends! This class will focus on current Summer trends, makeup applications, and more! We will also focus on airbrush techniques!

EMBRYOLISSE MEN'S ENERGIZING SHOWER GEL

A complete soap-free facial-body-hair formula for gentle cleansing. This generous, fresh and delicately fragranced foam is easily rinsed to leave skin toned, soft and moisturized, and hair supple and shiny.

Consider multi-use products such as  Embryolisse Men’s Energizing Shower Gel,  an all in one, facial-body-hair formula created for gentle cleansing. 

EMBRYOLISSE MEN'S AFTERSHAVE BALM

In a single step, skin is soothed and moisturized, pores are tightened and redness is removed thanks to its cocktail of natural active ingredients.  An ultra-penetrating gel emulsion with a woody, minty scent leaves the skin supple, soft and energized.

After facial shaving, be sure to use  Embryolisse Men’s Aftershave Balm, which will  soothe, moisturize, reduce redness, and calm the skin —all in one single step!

FACE TO FACE SUPERMATTE ANTISHINE

This  product has been uniquely formulated to matte the shine of oily skin. Antishine is great for men's palms, foreheads and balding scalps. 

BIODERMA LIP CONDITIONER

A repairing, nourishing and soothing treatment that restores dry, chapped lips.  Its highly nourishing active ingredient, Shea butter, biologically repairs and regenerates weakened lips.

BIODERMA MICELLAR WIPES

The Bioderma Sensibio H2O cleansing dermatological wipes will gently remove any pollution and unwanted debris. 

MARIO BADESCU THE MOISTURE MAGNET SPF 15

Creamy, antioxidant-enriched formula.
Nourishes, softens, and smooths skin. 

Ideal for:  Combination, Dry, or Sensitive skin.

SHOP ALL PRODUCTS

THE MAKE UP FIRST® PRO SHOP IS EXCITED TO ANNOUNCE NEW BIODERMA PRODUCTS!

NORMAL Skin

SENSIBIO H2O WIPES

SENSIBIO H2O 100ML

SENSIBIO H2O PUMP

SENSIBIO EYE

DRY SKIn

HYDRABIO SERUM

HYDRABIO MASQUE

LIP CONDITIONER

LIP CONDITIONER STICK

OILY SKIN

SEBIUM H2O 100ML

SEBIUM MAT CONTROL

SEBIUM PORE REFINER

Wedding Season is upon us! As a Professional Makeup Artist, it's your JOB to make sure you are prepared for any situation! To make sure your client's special day goes perfectly as planned, check out our Bridal Kit Must-Haves!

SANITATION:

• Jao Sanitizer is the first "upscale" antibacterial is an instant disinfectant and aromatherapy boost all in one. Jao kills germs and freshens hands with ethyl alcohol (less drying) and their very own blend of antiseptic essential oils: Lavendar, Tea Tree, Eucalyptus, Geranium, and Sage. You can also use Jao under the arms for an instant refresher! A multi-use must for any travel bag or purse!
• FIRST Sanitizer Effectively cleans, destroys bacteria, and rejuvenates all your cosmetics within seconds! All-natural, certified organic ingredients. Disinfects without destroying the integrity of your cosmetics.
• Parian Spirit Brush Cleaner is the preferred brush cleaner among professional film and television makeup artists. It is an environmentally safe product that thoroughly and gently cleans synthetic and natural bristles. This unique cleaner dissolves all types of makeup products (powder, liquid, wax-based and adhesive) while conditioning and disinfecting brush hair!

TOUCH UPS:

• Mario Badescu Lip Wax (available in Make Up First® Pro Shop only).  Keep lips soft, smooth, and hydrated regardless of how many speeches you have to give.  Lightweight, non-greasy, and never sticky in texture;  it's enriched with antioxidant Rose Hip and Vitamin E Oils to nourish dry skin as nutrient-rich Beeswax ensures lasting hydration. 
• TWEEZERMAN Mini Slant Tweezer for all of your last minute tweezing needs!
• Cinema Secrets Micro Scissor is the worlds smallest facial trimmer! Use in a pinch for trimming facial hair without cutting, pulling, or irritating skin. You can also use this for pesky threads, shirt tags, etc.!

• SENNA Brow Gel (Clear) will help tame unruly hairs. Also available in Blonde Shimmer, Golden Brown, Taupe, and Dark Brown, perfect for adding dimension.
• FIRST by Maqpro HD Powder, translucent pressed setting powder perfect for last minute touch-ups!
• BeautyBlender® blotterazzi™ pro is an alternative to blotting papers. It is a washable and 100% reusable blotting cushion.  The unique, award-winning material stays “thirsty” and absorbs excess oil while the open cell structure helps to re-texturize makeup, mimicking the appearance of natural skin. The flexible sponge is designed to fit all the contours of the face leaving behind a naturally flawless looking complexion. The chic mirrored compact contains two black cushion blotters for beauty touch-ups on the go.  A vented back and clear, hygienic separator ensures sponge freshness. 
• Callas Latex-Free Lash Glue is the perfect easy to use, waterproof, latex-free lash glue for false eyelashes. The applicator is perfect for last minute touch-ups!
• Kevyn Aucoin Matte Lip Color is rich in pigment, this lip color stays bright and luminous all day long... Not only does it leave the creamy formula in a state of fixed color, it won't smudge and wears for hours.
• ModelRock Liquid to Matte Liquid Lipstick is long-wearing, ultra lightweight and will last for hours. Intense highly-pigmented, sharp colors, with a velvet-like feel to the lips. Wear alone or partner with your favorite lipgloss. 
• FACE Atelier Lip Glaze Petite features FACE Atelier's best-selling shades in a smaller size that are perfect for the wedding and honeymoon.  Lip Glaze gives a high-shine effect while hydrating and moisturizing your lips. And as per usual for FACE atelier, a little goes a long way!

DON'T FORGET:

• Skindinavia® Makeup Finishing Spray, kiss-proof, cry-proof and sweat-proof, Skindinavia’s ultra-fine spray is specially designed to resist the effects of excess moisture and helps keep makeup looking flawless. Their award-winning mist controls stress-induced shine and keeps makeup photo-ready for up to 16 hours. Recommended for all skin types!
• Floss
• Breathe mints
• Sewing Kit
• Lint Roller
• First-Aide Travel Kit (Band-Aids, Neosporin, Ibuprofen, and Antacids)
• Nail Polish Remover Wipes
• Hair Spray, Hair Tie, and Bobbi Pins
• Static Guard

ORGANIZATION:

• Stilazzi Set Bag - 109 is made of clear vinyl with nylon trim, the durable bag is ready to perform in any weather condition. Being transparent makes it easy to find what you're looking for from the outside. (Individual Products Not Included. Products Sold Separately.)
• Vueset Palettes are clear durable palettes designed to work together as a system to help organize, consolidate, and increase efficiency on the job.
• Monda Beauty Box is made for portability, accessibility, and organizing your kit. It has customizable dividers in the main compartment that are padded and sturdy enough for professional use and travel. 
   

A color circle, based on the primary colors of red, yellow, and blue, is traditional in all forms of art, including makeup artistry. The primary colors of the color circle cannot be mixed or formed by any combination of any other colors; conversely, all other colors are derived from these three colors, or hues (a color in its purest form).

Why Do Makeup Artists Study Color Theory?

Color Theory and Complexion

•The temperature and color of the undertone of the skin need to be determined in order to choose the correct foundation.

•Warm vs. Cool (Temperature)

–Warm:  look for a golden tone

–Cool: look for a blue, or green and sometimes pink tone

            •Dark vs. Light  (Value)

            •Coverage (Intensity or Saturation)

The visible spectrum of light, as seen by the human eye, was first imprinted on a “color wheel”, first created in 1666 by Sir Isaac Newton. Several variations of the color wheel have been made since then, but the theory behind the color wheel remains the same; there are three primary colors, three secondary colors and six tertiary colors.   The colors on the outside of the color wheel are pure hues; you can alter these colors by tinting (adding white), shading (adding black) to the color, and toning (adding shades of grey).

The Color Wheel is divided into a warm and a cool side.  Red is a warm primary color; however, when tined, red becomes cool. Green, a secondary color, can be either warm or cool.  All other colors on the pigmented color wheel are either warm or cool.
 

Primary, Secondary, and Tertiary Colors of the Pigmented Color Wheel

Primary colors: Red, Yellow, and Blue.  These colors cannot be created by mixing other colors.

FIRST by Make Up First® (maqpro) Primary Slim Palette

BUY HERE

Secondary colors: created by mixing an equal amount of two primary colors.

                        –Red and Blue create Violet (or Purple).

                        –Red and Yellow create Orange.

                        –Blue and Yellow create Green.

FIRST by Make Up First® (maqpro) Corrector Slim Palette

BUY HERE

Tertiary colors: created by mixing a primary color with a secondary color.

MODERN BASICS COLOR RICH PALETTE

BUY HERE

                        –Red and Orange create Red-Orange.

                        –Red and Violet create Red-Violet.

                        –Blue and Green create Blue-Green.

                        –Blue and Violet create Blue-Violet.

MODERN BASICS COLOR RICH PALETTE

BUY HERE

                        –Yellow and Green create Yellow-Green.

                        –Yellow and Orange create Yellow-Orange.

Temperature

•True colors are either warm or cool.

            •One half of the color wheel is warm; the other is cool.    

Value

•The value of a color is measured by how much black, white or grey, has been added to a color.

            •White is added to create a tint. 

            •Black is added to create a shade.  (Deeper, more powerful)

            •Use black sparingly; it can quickly “muddy” the color.

            Grey is added to create a tone.  (more subtle coloration).

            A color may also be “toned down” by adding its complementary color in       various increments.

Undertones/Surface tones – Temperature and Value

•Foundation selection is based on the undertone: warm foundations work with warm undertones; the same is true for cool undertones and cool foundation.

•Foundation must be selected according to value; light to dark.

•With the lightest and darkest skin tones, the greater the margin is for error:  lines of demarcation will be more apparent.

•Surface tones are frequently mistaken by new MUA’s as the undertone.

•If the skin’s surface or overtones are incorrectly identified as the undertone, the foundation selection (and concealer) will be incorrect and unflattering.

Theories of Color Harmony – pleasing arrangements for the eye

•Complementary colors are those that are directly opposite one another on the color wheel; the competing colors create a strong, dramatic visual

 •Analogous colors are those that are touching one another, are usually three colors with one predominant color, and are on the same side of the color.  When well done, an analogous color scheme presents a seamless color flow.

•Split Complementary colors include a primary color and then one of two colors next to the direct opposite.

•Monochromatic color scheme is one in which only one true hue is used, and is accompanied only by tones (shades of grey).  The item in color then becomes the focal point.

Nature – colors appearing in nature often are inexplicably beautiful and provide inspiration.

Accent Points-Eyes, Lips, Cheeks

•Color Theory is also important when choosing accent points.  

•The makeup artist’s selection will determine whether the look will be neutral, or will “pop” with color.

•Neutral accent points are created when staying within the same temperature as the skin undertone.

•Vivid accent points are created when using colors, which are the opposite of the undertone

•Textures, which include shimmer, will create more drama, even for the neutral palette.

PHOTOS FROM OUR RECENT COLOR THEORY CLASS AT IBS - NYC!

Image Courtesy of Zee Gustafson, @zeegustafson

Image Courtesy of Zee Gustafson, @zeegustafson 

Make Up First, LLC is the owner of this document, which cannot be copied or otherwise reproduced without the permission of the owner.

SHOP OUR NEW ARRIVALS!

MONDA® BEAUTY BOX

The Beauty Box is a new form factor for Monda Studio makeup cases and made for portability, accessibility, and organizing your kit.  Easy to carry, with an included shoulder strap, the Beauty Box is able to carry more than its size suggests. It has customizable dividers in the main compartment that are padded and sturdy enough for professional use and travel. A brush roll is included in the main compartment underneath a velcro secured flap. Two additional zippered enclosures can be found to maximize your kit space!

CELEBRE PRO-HD CREAM FOUNDATION 12 COLOR CONTOUR/HIGHLIGHT PALETTE

Mehron's best-selling, innovative Celebré Pro-HD™ Cream Makeup foundations deliver satin-smooth, non-greasy, build-able coverage for all skin types.  Mehron’s unique formula can be customized for opaque coverage or smoothed for full coverage, all while leaving skin looking naturally flawless.  Available in a lightweight eco- friendly palette edited with our 12 best-selling shades ready for the runway and television to editorial and every day.

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BDELLIUM STUDIO 761 TIGHT LINER BRUSH

Details matter.  That is why we designed the 761 Tight Liner Brush for the most precise applications on even the smallest areas of your eyes.  This brush is so small and compact, it is the best tool to define your lash line with gel liner or eye shadow.

MODELROCK LIQUID LAST LIQUID TO MATTE LIPSTICK - NEW COLORS!

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Our MEDIA RUNWAY | EDITORIAL | FASHION Course just wrapped -- and our students had a blast working with agency models to create looks for their portfolios!

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Want to learn more about makeup and the industry?

Our next Session is just around the corner! Start with our full Certification Program on April 2nd!

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Can't wait?

Make Up First® School attracts students from all over the world!  We also have local students who are unable to devote the time needed for the full, four weeks necessary to complete the two prerequisite Certificate Program courses.  In order to accommodate those students, Consolidated Basic Makeup I and II is offered periodically throughout the calendar year.  In the Consolidated Course, Basic Makeup I and Basic Makeup II, are combined and is taught over a consecutive five (5) eight-hour days.

Our next Consolidated Basic I and II Course is NEXT month, March 19-23rd!

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Calling all makeup artists!

BUILDING A BEAUTY PORTFOLIO WITH JORDAN LIBERTY | APRIL 8th - 9th | 10AM - 5PM

Our next JORDAN LIBERTY Workshop is fast approaching! Register now for our April 8th - 9th Workshop! (...Hurry! Spots are filling up.)