It's that time of year again, The Makeup Show is finally here!  We are kicking off the weekend with our appearance down the runway for the a charity event hosted by TMS for Deborah's Place.  The charity fashion show, "The Uncommon Bride" will take place at Revel Studio in Chicago's West Loop.  Visit here for details (open to those in the industry).  The Makeup Show officially opens Sunday, June 18th at 9am.

 SURPRISE! We will have a special guest, World-Renowned Makeup Artist, ROSHAR, in the Make Up First® BOOTH: A7!

Visit us at The Makeup Show Sunday, June 18th - Monday, June 19th, from 9am - 5pm.  ROSHAR will be demonstrating on models-- come by our Booth A7 to see ROSHAR in action.  Not to be missed!

Along with the demonstrations at our booth we will be selling some of our Make Up First® Pro Shop favorites at SPECIAL SHOW PRICING!

On Monday, June 19th, Jill Glaser, Owner and Founder of Make Up First® School of Makeup Artistry, will be sharing, "Seasonal Trends: From Summer and Beyond" on the Main Stage at 12:45 - 1:30pm.  Seats are limited, be sure to come early!  

Follow us on Instagram @makeupfirstschool to see behind the scenes all weekend long! We hope to see you there.

Our Summer Session begins this Monday, June 12th! Class times are offered at 2pm - 5pm (afternoon) OR 6pm - 9pm (evening).  Registration is still open -- ENROLL NOW!

The Certificate Program, approved by the Illinois Board of Higher Education, is a comprehensive, in-depth makeup artistry-training program.  By offering professional instruction in all areas of makeup artistry, we prepare the students to be able to accept work in all avenues of the industry, including editorial, bridal, theatrical, media, clinical and more.  In addition, the duration of the Program is specifically designed to allow the students to quickly launch their career.

Q + A:

Q: Why should I choose Make Up First® School of Makeup Artistry?

A: The mission of the School is to ensure the best education possible so that the student will be best prepared to pursue makeup artistry as a viable career.  The School is nationally recognized as an excellent educational art program for makeup artists in Chicago. Students will not only gain experience in Chicago, but will be exposed to major artists from New York and LA. Students will also meet photographers and others successfully working in the industry throughout Chicago and the surrounding suburbs.

Q: How much is your program?

A: The cost of the Basic Certification Program is $6900.00.  There is also an additional kit fee of $800, which is required for purchase. Each course may be taken individually, and each course may be individually paid for in full, on or before the first day of that course. Download the Consumer Disclosure Information here. Payment can be made, in person or online, HERE.

Q: What happens if I can't pay for every course offered in the program at once?

A: For some students, due to either time or financial constraints, the courses are taken over a period not to exceed two years-they are still able to start working even though their education is not completed.  

Q: What makes your certificate different than other, shorter programs?

A: Other programs may advertise and offer a "certificate" give after within only one week, or sometimes even after only one day.    If the student is seeking a only a certificate,  they will just end up with a piece of paper, but will not be fully trained and highly employable.   Our program is so in-depth, that we include, among so many other subjects,  camouflage techniques for severe skin discolorations.  Students work on "real people", thereby better preparing them to confidently accept and be considered for any job in the industry.  The Certificate of Completion, via the State of Illinois and issued by the School, is just so much more than a piece of paper.

Q:  How do you help with job placement?

A:  In addition, we have an on-going relationship with our students/grads to ensure that they have a head start in the industry.  We have relationships with world-renowned makeup artists (who also come to the School and teach) and we actually have recruiters who come to the School to hire. Make Up First® also has an agency for current and former students. We post jobs on a regular basis, ranging from weddings, corporate shoots, production, and many more!

Q: Do you offer classes in Spanish?

A:  We do have a bilingual instructor that can assist with translation. 

Q: What are the requirements to enroll?

A:  You do not need previous experience in makeup, or need to be a licensed cosmetologist or esthetician to attend.  The requirements are simple:  the student must be 18 or older and have graduated High School or received a GED, or equivalent. That's it!

*Upon Summer Basic I sign up, mention you saw this on the blog for a complementary pro product! 

What are you waiting for? Register HERE!

It’s sunny, humid, and hot.  Your makeup starts to melt and run down your face.  How to keep your makeup intact?  There are a few tricks that pro makeup artists use to ensure long-lasting makeup even under the most extreme temperatures.

Use a mattifying product to prevent the skin from looking shiny.  Then, ditch the heavy foundation and powder.  Instead, look for a water-resistant moisturizer.  Or, opt for an oil free moisturizer with SPF.  If more coverage is desired, add a light, silicone-based foundation; silicone is melt-proof and water resistant. Since the silicone makeup won’t move, the face will not require any set powder, and the skin will retain its dewy glow.

As for the eye makeup, we all know about waterproof mascaras.  However, now waterproof eyeliners are available as well; several liner pencils contain a silicone-derivative so that the liner won’t fade.   

If there is makeup added to the eyebrows, use a mousse or pomade for staying powder.  

For the lips, a lip pencil that contains a silicone-derivative, as well as a highly pigmented liquid lip product will ensure that the lips will stay intact throughout the hot day.

You may also choose to add an alcohol-based setting spray over your foundation/powder as well.

A recommended list of products, all of which can be found at the Make Up First® Pro Shop:

Mattifying Product: Mehron Touch Up Anti-Shine Gel

Prep: Embryolisse Hydra-Mat (or Mario Badescu Oil Free Moisturizer with SPF 30, available in-store only)

Face: FACE atelier Foundation, Kevyn Aucoin - The Sensual Skin Enhancer (use as a concealer, or sheer it out with your moisturizer for a custom foundation).

Eyes + Brows: INGLOT AMC Gel Eyeliner (available in a variety of colors - perfect for Summer), Anastasia Dipbrow® Pomade

Lips: OCC Cosmetic Colour Pencils, OCC Lip Tar

Seal the deal: Try Cinema Secrets Super Sealer Mattifying Spray, lock in your look with this all-in-one makeup primer and setting spray.  The lightweight anti-shine formula can be used under and/or over makeup to lock powders, liquids, and creams into place.  Perfect for high humidity climates.

For questions on products or upcoming classes, please email info@makeupfirst.com or call Make Up First® School of Makeup Artistry 312-621-0801.

Jill, Owner and Founder of Make Up First® - FIRST Makeup Mixer, "The FIRST Makeup Mixer (by le maquillage maqpro) is so versatile; it can be used as a primer, a moisturizer, a product to sheer out your foundations, and as a makeup remover.  FIRST Makeup Mixer is a  4-in-1 product, all in one easy to transport bottle."

Molly, Classroom Manager - FACE Atelier Ultra Pro Foundation, "The coverage of this foundation is amazing! The consistency leaves the face dewy without feeling sticky.  The range of colors, together with the 'Adjustors',  are fool-proof when it comes to matching foundation for any and every skin tone. Ultra Foundation is a silicone-based emulsion that floats on top of the skin, does not crease or flake, and lasts all day long. Hydrating yet oil-free, it fills in tiny lines and pores to ensure a smooth finish."

Rachael, Retail Manager - Glamcor Riki Skinny, "I am obsessed with the Glamcor Riki Skinny!  Lighting is key for a flawless makeup application! This mini LED lighted vanity mirror also comes with a magnifying mirror and phone clip. The mirror has Bluetooth connectivity as well so you can be hands free for the perfect selfie! What could be better?!" 

 Emili, Business Manager -  Kevyn Aucoin - The Celestial Skin Lightening Liquid, "I mix it with my foundation to sheer it out and to create a dewy glow".  (A waterproof and 12-hour wear, cream and gel hybrid formula that can be used to illuminate and as a skin treatment primer and foundation developer. The skin enhancer is infused with jojoba and honey to help moisturize the skin, and it provides complete, crease-proof coverage. Smooth on radiance and a delicately highlight with this highly pigmented, lustrous formula that provides a boost of shaping light—and it never appears shimmery, glittery, or greasy!)

Ora, Theatrical Instructor - Mehron Metallic Powder, "Mehron Metallic Powder in Rose; I love to add the Mehron Mixing Medium to create a 'flashy'  liner, or I can use the Metallic Powder alone  for an over-the-top highlight.  The soft Metallic Powder Makeup is finely crafted, evenly blended and formulated to add dynamic shiny accents to any makeup look.  The design possibilities are unlimited."

Torie, Administrative Manager - INGLOT Freedom System Lipsticks, "The consistency is ideal for clients and personal use. The lipsticks are creamy and highly pigmented, they last all day! Seriously! The range of nudes and pinks are perfect for any bridal kit; and the Freedom System allows you to create an array of INGLOT palettes with the ingenious magnetic cases and size assortments, everything is customizable.  I am currently obsessed with the orange/red color #37 for my Summer go-to."

Karla, Classroom Assistant - INGLOT Duraline, "Definitely Inglot Duraline.  It's the perfect mixing medium for any pigment, glitter, or eyeshadow. It's great for transforming shadows into water-resistant liquid  eyeliner. It also helps revive any dried up gel liners, dipbrow, etc!" 

Mallory, Instructor - MODELROCK Lip Scrub, "I love this product because it exfoliates my lips while also removing my favorite MODELROCK Liquid Lipstick.  The MODELROCK Liquid Lipstick is a long-wearing, ultra lightweight liquid to matte lipstick that will last for hours. Intense highly-pigmented, sharp colors, with a velvet-like feel to the lips. Wear alone or partner with your favorite lipgloss." 

Check our our NEWEST product, FIRST Sanitizer!! It effectively cleans, destroys bacteria, and rejuvenates all your cosmetics within seconds! All-natural, certified organic ingredients. Disinfects without destroying the integrity of your cosmetics.  

For OUR Make Up First® Pro Shop Memorial Day Sale

we are giving away A 4oz Bottle of our NEW FIRST Sanitizer for every purchase over $99!

USE PROMO CODE : MDW20

for all online orders to receive 20% OFF! *Exclusions may apply

Wedding Season is upon us! Let's face it, planning the big day can take months and even years!   You want to make sure you are prepared for any situation to make sure your special day goes perfectly as planned.  For that reason,  our "His + Hers" Emergency Kit Guide is a must!

For The Groom

• Jao Sanitizer is the first "upscale" antibacterial is an instant disinfectant and aromatherapy boost all in one.  Perfect for post cocktail hour mingling.  Jao kills germs and freshens hands with ethyl alcohol (less drying) and their very own blend of antiseptic essential oils: Lavendar, Tea Tree, Eucalyptus, Geranium, and Sage.  You can also use Jao under the arms for an instant refresher! Throw it in your honeymoon man bag.
• Mario Badescu Lip Wax (available in Make Up First® Pro Shop only).  Keep lips soft, smooth, and hydrated regardless of how many speeches you have to give.  Lightweight, non-greasy, and never sticky in texture;  it's enriched with antioxidant Rose Hip and Vitamin E Oils to nourish dry skin as nutrient-rich Beeswax ensures lasting hydration. 
• Cinema Secrets Micro Scissor is the worlds smallest facial trimmer! Use in a pinch for trimming facial hair without cutting, pulling, or irritating skin. You can also use this for pesky threads, shirt tags, etc.!
• TWEEZERMAN Mini Slant Tweezer for all of your last minute grooming!
• SENNA Brow Gel (Clear) will help tame unruly hairs.
• Mehron Touch Up Anti-Shine even if you're nervous on the inside, you will look poised (not shiny) on the outside! Especially useful for bald heads.  Apply a single dab to the face or head and shine will immediately disappear.
• Palladio Beauty Rice Paper Oil - Blotting Papers are tissues made from natural rice and provide great oil-absorbing functions —in a more compact form. Use the matte side to blot away shine throughout the day. Packaged in a handy component, these tissues will fit inside even in the smallest pocket.
• Shoe Polish (Brush or Wipe)
• Floss
• Breathe mints
• Sewing Kit
• Lint Roller
• Stain Remover
• First-Aide Travel Kit (Band-Aids, Neosporin, Ibuprofen, and Antacids)
• Keep all of your must-haves in one place! the MONDA Mesh Bag is perfect for storing your go-to's.

For The Bride

• Jao Sanitizer is the first "upscale" antibacterial is an instant disinfectant and aromatherapy boost all in one. Jao kills germs and freshens hands with ethyl alcohol (less drying) and their very own blend of antiseptic essential oils: Lavendar, Tea Tree, Eucalyptus, Geranium, and Sage. You can also use Jao under the arms for an instant refresher! A multi-use must for any travel bag or purse!
• TWEEZERMAN Mini Slant Tweezer for all of your last minute tweezing needs!
• Skindinavia® Makeup Finishing Spray, kiss-proof, cry-proof and sweat-proof, Skindinavia’s ultra-fine spray is specially designed to resist the effects of excess moisture and helps keep makeup looking flawless. Their award-winning mist controls stress-induced shine and keeps makeup photo-ready for up to 16 hours. Recommended for all skin types!
• FIRST by Maqpro HD Powder, translucent pressed setting powder perfect for last minute touch-ups!
• BeautyBlender® blotterazzi™ pro is an alternative to blotting papers. It is a washable and 100% reusable blotting cushion.  The unique, award-winning material stays “thirsty” and absorbs excess oil while the open cell structure helps to re-texturize makeup, mimicking the appearance of natural skin. The flexible sponge is designed to fit all the contours of the face leaving behind a naturally flawless looking complexion. The chic mirrored compact contains two black cushion blotters for beauty touch-ups on the go.  A vented back and clear, hygienic separator ensures sponge freshness. 
• FACE Atelier Lip Glaze Petite features FACE Atelier's best-selling shades in a smaller size that are perfect for the wedding and honeymoon.  Lip Glaze gives a high-shine effect while hydrating and moisturizing your lips. And as per usual for FACE atelier, a little goes a long way!
• Floss
• Breathe mints
• Sewing Kit
• Lint Roller
• First-Aide Travel Kit (Band-Aids, Neosporin, Ibuprofen, and Antacids)
• Nail Polish Remover Wipes
• Hair Spray, Hair Tie, and Bobbi Pins
• Stilazzi Set Bag - 109 is made of clear vinyl with nylon trim, the durable bag is ready to perform in any weather condition. Being transparent makes it easy to find what you're looking for from the outside. (Individual Products Not Included. Products Sold Separately.)

Mother's Day is around the corner! Our gift guide is sure to please!

Kevyn Aucoin - The Sensual Lip Balm, Embryolisse Embryoderme, Embryolisse Re-densifying Eye and Lip Contour Cream, Embryolisse - Anti-Age Firming Cream Eve Pearl Duo Concealer, Kevyn Aucoin – Sensual Skin Fluid Foundation, Kevyn Aucoin - The Lip Pencil , MODELROCK – Liquid to Matte Liquid Lipstick, Kevyn Aucoin -The Volume Mascara, MakeUp Eraser

Skincare Products - Mom-Approved! 

Kevyn Aucoin - The Sensual Lip Balm hydrates lips and allows color to glide on smoothly with precise and even application. Lip moisturizing balm that doubles as a lip primer. Moisture is increased by 90% with continued use for a week. Derived from Japanese Rice Bran which stimulates blood flow.

Embryolisse Re-densifying Eye and Lip Contour Cream  a multi-active, youth reactivating treatment for eyes and lips. It associates re-densifying and antioxidant ingredients (Resveratrol and Vitamin E), with smoothing, plumping ingredients (hyaluronic acid and marine collagen) and age spot ingredient (white mulberry). Fragile skin around the eyes and lips are reinforced, firmed, toned and elastin is built up once again. Fine lines are erased and deeper wrinkles are diminished.

Embryolisse - Anti-Age Firming Cream  is an anti-aging cream that combines collagen and hyaluronic acid to boost elasticity, tone and firm skin.

Embryolisse Embryoderme is a vitamin moisturizer and revitalizing cream helps to regenerate the surface of the skin.  An effective formula that provides skin with the nutrition and repair it needs to ensure rapid correction.

Makeup - For the Mom-on-the-go!

Eve Pearl Duo Concealer  is a  revolutionary, counter-intuitive way to cover dark under-eye circles, Dual Salmon Concealer that holds two shades. Use darker shade to neutralize blue undertones under the eye. Highlight the inner and outer corner of eyes with the lighter shade.

Kevyn Aucoin – Sensual Skin Fluid Foundation is an oil-free, ultra-lightweight serum foundation that provides luminous coverage. It is infused with a powerful marine based algae extract known to fight the production of a protein known to accelerate aging, encouraging loss of firmness, elasticity, and wrinkles.

Kevyn Aucoin -The Volume Mascara is an award winning volumizing mascara that amplifies lashes for a stand out look! Infused with bold pigments and volume-building fibers to thicken, separate, and dramatically lengthen lashes. Tubed technology prevents the lashes from clumping and holds the natural curl of the lash all day long. Jojoba oil ensures lashes are soft and shiny from root to tip. Smudge-resistant. Long-wearing. Unique skinny styled brush makes application effortless and coats each and every lash.

SENNA Powder Brow Pencil  glides on with smooth precision to define, shape, fill in sparse areas, and create perfect arches. Long wear and fade resistant, it gives total control for a natural or bold look with a soft powder finish. Spoolie brush tip blends in color and grooms brows.

Kevyn Aucoin - The Lip Pencil a cult classic creates fuller-looking lips and prevents lip color from bleeding. Its long-wearing, non-drying formula easily glides onto lips to create the perfect lip look.

MODELROCK – Liquid to Matte Liquid Lipstick is a long-wearing, highly pigmented, and lightweight. Wear alone or partner with your favorite lipgloss.

MakeUp Eraser removes 100% of your makeup with water only. Just wet the cloth and remove your makeup. This includes waterproof eyeliner and mascara, HD makeup and much more.

It is that time of year again! Jump start your spring cleaning with our NEWEST product; FIRST Sanitizer! Available in an easy to use spray bottle; FIRST Sanitizer effectively cleans, destroys bacteria, and rejuvenates all your cosmetics within seconds! All-natural, certified organic ingredients. Disinfects without destroying the integrity of your cosmetics.

Directions: Hold spray bottle 6" away from product. Mist lightly. Do not saturate.

Ingredients: Organic Ethyl Alcohol, Organic Rose Water, Organic Aloe Vera Juice, Organic Witch Hazel, Organic Vanilla Extract

Lets start with the basics…

Cleaning your makeup is equally important as cleaning your makeup organizer(s). Whether you are a seasoned professional or a makeup enthusiast, we recommend Stilazzi Set bags for storage, as they are great for storing and organizing your products! The clear plastic material helps to make sure you can see everything, and not to mention, CLEAN everything when your personal or professional kit becomes dirty. Start by taking your products out. Once your organizer is empty, you can use a sanitizer (FIRST Sanitizer), or dish soap, water, and a towel to wipe down the inside and all the compartments. 

Need to consolidate?

The makeup artist favorite, Vueset offers a line of versatile, functional pro palettes and cases meant to store a broad variety of products and tools. Palettes and cases are made of high-quality acrylic, making it easy to see what they hold within, and CLEAN! 

Too many eyeshadows? 

The Z Palette is a staple in every makeup artist's kit. Large enough to fit up to 28 standard-sized, round eyeshadow pans, the Large Z Palette is still super slim, sleek and perfect for travel. Its clear window allows you to see all of its contents at a glance and CLEAN! Durable yet eco-friendly, the Large Z Palette features a lid that folds completely under the bottom portion, a unique space-saving feature!

Now to the nitty gritty…

Here is a sheet of how to tell when products are a "go" or a "throw"…

We hope this helps! For questions or product information, please email info@makeupfirst.com!

Happy Cleaning! :)

 

festival season countdown begins! Try the newest Social media trend...

 Fake Lip piercings!

OCC RTW LIP TAR in "NARCISSUS" + FIRST by Make Up First® (Maqpro) Star Pigment in "Metallic Gold US.13"

For 40% off all obsessive compulsive cosmetics

USE CODE : FESTIVAL40 

Top Image: MEHRON Metallic Gold Powder/ Mixing Liquid Set + OCC RTW LIP TAR in "GRANDMA"

Bottom Image: MEHRON Paradise AQ Glitter in "Green" + INGLOT Duraline Transforming Gel

Top Image: OCC RTW LIP TAR in "Belladona"

Middle Image: OCC RTW LIP TAR in "RX " + "Feathered" (PRO TIP: Mix a hing of blue with the white to create the blue shown!) Need something to mix with? And On? Try this Palette Knife and Palette 

Bottom Image: OCC RTW LIP TAR in "Queen"

For 40% off all obsessive compulsive cosmetics

USE CODE : FESTIVAL40

 

To create the negative space, shown above; try using a synthetic brush (even an eyeliner brush will do the trick) and Embryolisse's Micellar Lotion (makeup remover), to draw a clean line down the center of your lip. If all else fails, try a pointed swap to clean up the line!

 

For 40% off all obsessive compulsive cosmetics

USE CODE : FESTIVAL40

For more information on products, please email info@makeupfirst.com

Coachella kicks off festival season! Get your bright and boho makeup inspiration from our Pro Shop! Products are available in store and online!

Left to Right: OCC Cosmetic Colour Pencils, INGLOT Eye Shadow Singles, SENNA Decades Palette - 80's Vivid Excess  , INGLOT Eye Shadow Singles, BECCA Luminous Blush - in Foxglove, OCC Ready To Wear Lip Tar, SENNA Decades Palette - 70's Free Form, Mehron Metallic Powder - in Gold, INGLOT Eye Shadow Singles, FIRST by Make Up First (Maqpro) Loose Glitter

For more information on products, and education, please email info@makeupfirst.com!

CLASSIC BRIDAL MAKEUP:

• Bridal makeup should look natural, creating a more enhanced, radiant version of the bride (on her best day).
• Bridal makeup must be long-lasting (durable).

            a.  Use thin layers; and

            b.  Use waterproof or water resistant cosmetics. 

• Bridal makeup should harmonious with the rest of the wedding party.

 Airbrush Makeup Is:

• Great for high definition video and high-resolution photography;
• Durable and Long-Lasting;
• Applies in sheer layers.

The Makeup Application:

SUGGESTED PRODUCTS: (all available at the Make Up First ® School Pro Shop: shop.makeupfirst.com) Note: Brushes for personal use can be found here. We love the I AM FIRST 10 Piece Brush Set by Bdellium, also available at MUF

1.    Skin prep: Mattifier for oil control-by Mehron; Embryolisse Hydra-Mat for Moisturizer/Primer

2.    Eyelid prep:  Cinema Secrets Eye Base

3.    Under Eye prep:  Embryolisse Soothing Eye Contour Treatment

4.    Lip Prep:  Rosebud Salve

5.   Inglot Eye Shadow Singles and Inglot Freedom System Palette

6.    Inglot Eyeliner (Black) Gel #77

7.    Kevyn Aucoin: The Essential Mascara

8.    Kevyn Aucoin False Lashes

9.    Callas (Latex Free) Eyelash Glue

10. Eve Pearl Liquid Eye liner

11. Powder Brow pencil by Senna Cosmetics

12. Clear Brow gel by Palladio

13. Becca Shimmer (the cream): BECCA Shimmering Skin Perfector® Poured Crème

14. Hydra Lock airbrush foundation by Temptu; with the Temptu Air compressor; 

TEMPTU Air is the first cordless airbrush makeup device for instant, effortless skin perfection. Temptu's patented technology delivers less makeup and more complete coverage than makeup brush application!

15. Translucent Set Powder by AJ Crimson in Bamboo

16.  Becca Shimmer Skin Perfector® Pressed Powder

17.  Lip pencil Kevyn Aucoin in Medium

18. Lipstick by Inglot, create your own bridal palette with the Inglot Freedom System Palettes. 

19. Cameo Gloss by FACE atelier

20.  Skindinavia Bridal Setting Spray

21. Inglot Sparking Dust in #2  (collar bones)

22. GLEAM Body Radiance by Melanie Mills

Want to learn more about Airbrushing? We have our next Airbrush Workshop this Monday, April 3rd, from 10am - 1pm. Learn more by clicking the button below!

Want to book a makeup artist? Email info@makeupfirst.com for more information!

 For more information about Make Up First ® School and/or Make Up First® Pro Shop, email info@makeupfirst.com or call 312.621.0801.

Products Featured (Left to Right): Mehron Paradise AQ Glitter (Available in Green and Light Green), INGLOT Single Eyeshadows (Available in Multiple Shades), Mehron CreamBlend Stick (Available in Multiple Colors), Mehron Paradise Paint, BeautyBlender Micro Mini Pro, Mehron Metallic Powder (Gold), TEMPTU Air, TEMPTU Dura Singles (Available in Multiple Shades), 

According to social media platforms, most notably Instagram and YouTube, contouring, highlighting, and other names given to describe makeup looks, are new and exciting beauty trends.  On the contrary! The techniques of playing with light and shadow (chiaroscuro) are not new in the art of drawing and painting; nor are these techniques new to makeup; professional makeup artists have been incorporating some or all of these makeup techniques for decades!  What is new about the“Instagram face”, however, is the heavy-handed, “one-look-suits-all” makeup application.  In this workshop, we will examine the current social media look, and then work to best incorporate the look into a realistic application, thereby creating a flattering and “wearable” look.

Traditional Makeup Artist Training

The traditional training for makeup artists involves study with skilled makeup artists, both in formal (school) and informal (on-the job) settings.  In order to become marketable, after years of work, and continuing education, makeup artists must build an impressive portfolio, to reflect both their area of expertise, as well as the range of their work.  The professional makeup artist may be more skilled in creating a character for theater or film, or may excel at enhancing a client’s face and features, for high definition television, print, and film.  Some professional makeup artists may become proficient in both theatrical as well as beauty makeup.  The goal of the professional beauty makeup artist is to use the art of makeup, which has always utilized light (and corresponding shadow), to enhance existing features.  The goal of the theatrical makeup artist is to first create a character, and then, through the appropriate use of dramatic contrast between light and shadow, ensure that the character is visible to the audience.

The New Influencers

Historically, those who have influenced style and makeup trends have included the monarchy, the fashion industry, from designers to “super models”, as well as the celebrities in the motion picture industry.  During the 1980’s, makeup artistry came into its own as a viable profession, with Kevyn Aucoin and Bobbie Brown, as examples of prominent, influential celebrity makeup artists. 

The new influencers, however, are famous for making themselves famous through social media.  Following the unrealistic, filtered example of reality celebrities, (notably the Kardashian/Jenner women), we are bombarded with social media “how-tos,” created by virtually anyone who decides to record their techniques in front of a mobile device.  These untrained artists work on their own faces, and frequently use the same heavy-handed techniques that can be found in drag, or theatrical makeup applications for large venues.   The goal of the Instagram “artists” and YouTube “artists” is to gather a large following, thereby gaining the attention of cosmetic companies, who can then expand sales through these video “artists.”  The most popular, and therefore most successful social media personalities, many of whom are not professional makeup artists, can easily earn an income merely by using, blogging and endorsing beauty brands.  The result is a cult following of impressionable youth who desire that “Instagram” look, whether or not it is flattering for the individual.  With this current trend, many of the professional makeup artists find that the artistry has been removed from the art of makeup.

The “Instagram” Look

It is easy to spot an Instagram face: the eyebrows are dramatically structured, the lips are over-drawn, the eye makeup incorporates a “cut crease” and a “cat eye” and a heavy hand is used to contour and highlight the face, without regard to face shape, lighting, or its appropriateness for the time of day.  Heavy, unnatural-looking shimmer is heavily placed on the cheeks (“strobing”). 

Create a “Wearable “ Instagram Look (IRL)

 It is possible, however, to incorporate the desired social media trends, using a lighter hand, and with attention paid to the needs of the individual’s specific face/features, time of day, and formality of the occasion.

 The Skin

We all want beautiful skin; however, there is a current obsession with highlighting, overdone in an effort to achieve an unnatural glow to the skin.  For a current look, IRL, the skin can be radiant and luminous without the excessive use of hyper-real highlighting. For an instant, everyday “lit from within” effect, start with a well-moisturized and primed face.  Use an age-appropriate, (sheer) foundation, adding concealer only where needed to color-correct, typically under the eyes.  To achieve the natural, luminous effect, blend a cream or liquid highlighter lightly over areas of the face where the light naturally hits: the forehead, the top of the cheekbones, under the arches of the brows, down the nose and, sparingly, on the cupid’s bow of the mouth.  Avoid contouring, unless you are skilled at blending to create a natural look.  In fact, “nontouring”, or simply highlighting without contouring, is thankfully becoming mainstream, following reality star, Kim Kardashian and her currently pared-down makeup.

Suggested Products: Glow: KEVYN AUCOIN – The Celestial Skin Lightening Liquid, Contour: KEVYN AUCOIN - The Creamy Glow Duo #4 Contour Duo #4 OR KEVYN AUCOIN - The Sculpting Powder, Blush: FIRST by Make Up First® (MAQPRO) Lip + Cheek Palette, Highlight: BECCA Shimmering Skin Perfector - Poured Creme , Set: Cinema Secrets - Loose Setting Powder, 

The Instagram “Cut Crease” and “Cat Eye”- Soften the look for IRL

The Instagram eye makeup application is so harsh IRL, that instead of enhancing the eyes, it actually takes on a life of it’s own and creates a distraction. For an eye makeup look that is not harsh, as well as appropriate for daytime, we suggest trying the following:  Prime the eyelid: apply an eyelid primer such as Cinema Secrets Eye Primer. Select either a translucent setting powder or an eye shadow powder lighter than your skin tone to set the eyelid. At this point, it may be desirable to simply curl the lashes and add mascara.  For a more finished look and to create the illusion of the desirable almond-shaped eye, you may apply an additional eye shadow to the lid. Select a darker color or tone and apply to the crease and outer corner of the eye.  Apply a light tone, with or without texture, under the arch of the brow and sometimes also in the corner of the eye. To add dimension, you can apply a subtle pigment or shimmer in the center of the lid. Line the upper lash line with a tight line of powder or gel, and smudge the liner with a lighter tone. Line the lower lash line, in the same manner as the upper eye, if desired.  Curling the lashes will “open” the eyes, while mascara will help define the lashes.  While you can add “wispy” and light false lashes during the day, avoiding the social media trend of applying excessive layers of mascara.

Suggested Products: Prime: Cinema Secrets Pro Eyeshadow Base, Eyes: FIRST by Make Up First® (MAQPRO) Pro Matte Eyeshadow Palette, FIRST by Make Up First® (MAQPRO) Star Powder Loose Pigments or Glitters, INGLOT Duraline, Lashes: Tweezerman Promaster Las Curler, Kevyn Aucoin - The Essential Mascara

Everyday Brows

For brows that are groomed but not overdone, as well as appropriate for real life, avoid the dark, highly structured, angular Instagram brow.  The eyebrows provide a frame for our eyes; if the frame is too dark or too harsh, we detract from the beauty of the eyes and face.  Stay away from the use of dark, heavy pencil, and instead try using the more forgiving brow gel or brow mascara.  Follow the natural shape of the brows and with subtle technique, alter the shape to suit the particular individual.  The new powder pencil by Senna creates a soft brow; the Senna gel, Brow Fix X, has a fiber formula that creates the illusion of a fuller brow. For those blessed with full brows, we recommend the use of a brow gel to subtly enhance the brows, while keeping stray brow hairs groomed.

Suggested Products: Brows: SENNA Brow Book, SENNA Powder Brow Pencil,  SENNA Brow Fix X Mascara

This writing is the created and owned by Make Up First, LLC, and may not be copied or otherwise reproduced without the express written consent of the owner.  (2017)

20% OFF KEVYN AUCOIN! Use promo code: FEBRUARY20 at checkout! *Offer Ends 2/25

We LOVE Kevyn Aucoin Foundations, but know there are so many products to choose from! Here is our foundation guide with our KA favorites!

KEVYN AUCOIN - THE SENSUAL SKIN ENHANCER

Perhaps the most unique and versatile skin-perfecting product you will ever use! Flawless-looking skin just got a whole lot easier to achieve with The Sensual Skin Enhancer. It offers sheer, medium or full coverage so you can find the look you're going for. Available in 15 shades, this product can be used as a concealer, or sheer it out with the FIRST by Make Up First® (MAQPRO) Makeup Mixer to create your perfect foundation. You can also use the Kevyn Aucoin - Celestial Skin Liquid Lighting for an added radiance (for more how to's with this product, read our last post HERE).

KEVYN AUCOIN - THE SENSUAL SKIN FLUID FOUNDATION

An oil-free, luxurious, ultra-lightweight serum foundation that provides luminous coverage. The Sensual Skin Fluid Foundation with its weightless, serum-like formula goes on the complexion for a no makeup feel. It is infused with pigmentto perfetto, a powerful marine based algae extract known to fight the production of progerin, a protein known to accelerate aging, encouraging loss of firmness, elasticity, and wrinkles. The foundation glides on seamlessly, providing smooth, luminous-looking skin with build-able coverage. *This is our go to for mature skin! 

KEVYN AUCOIN - THE SENSUAL SKIN POWDER FOUNDATION

Silky, ultra-fine powder transforms the look of your skin. A versatile coverage formula infused with quartz minerals to maintain skin tone and texture. This product can be used wet or dry for your desired coverage. Also, great for touch ups through out the day!

To see the entire KEVYN AUCOIN product line, click HERE!

TURNING INSTAGRAM MAKEUP TRENDS INTO WEARABLE LOOKS (or In Real Life – IRL)

The “Instagram” Look-

It's easy to spot an Instagram face: the eyebrows are dramatically structured, the lips are over-drawn, the eye makeup incorporates a “cut crease” and a “cat eye” and a heavy hand is used to contour and highlight the face, without regard to face shape, lighting, or its appropriateness for the time of day.  Heavy, unnatural-looking shimmer is heavily placed on the cheeks (“strobing”). 

It is possible, however, to incorporate the desired social media trends, using a lighter hand, and with attention paid to the needs of the individual’s specific face/features, time of day, and formality of the occasion.

Create a “Wearable “ Instagram Look (IRL)

The Skin-

We all want beautiful skin; however, there is a current obsession with highlighting, overdone in an effort to achieve an unnatural glow to the skin.  For a current look, IRL, the skin can be radiant and luminous without the excessive use of hyper-real highlighting. For an instant, everyday “lit from within” effect, start with a well-moisturized and primed face.  Use a (sheer) foundation, adding concealer only where needed to color-correct, typically under the eyes.  To achieve the natural, luminous effect, blend a cream or liquid highlighter lightly over areas of the face where the light naturally hits: the forehead, the top of the cheekbones, under the arches of the brows, down the nose and, sparingly, on the cupid’s bow of the mouth.  Avoid contouring, unless you are skilled at blending to create a natural look.  In fact, “nontouring”, or simply highlighting without contouring, is thankfully becoming mainstream, following reality star, Kim Kardashian and her currently pared-down makeup.

*Pro Tip:  To “bump up the look”:  Add a highlighter to your foundation for an all-over glow. Kevyn Aucoin's "The Celestial Skin Lightening Liquid" is a waterproof and 12-hour wear, cream and gel hybrid formula that can be used to illuminate and as a skin treatment primer and foundation developer.  The formula glides on easily, bringing an illuminating effect to the complexion, and it absorbs into the skin without leaving a pale, powdery finish.

The Instagram “Cut Crease” and “Cat Eye”- Soften the look for IRL-

The Instagram eye makeup application is so harsh IRL, that instead of enhancing the eyes, it actually takes on a life of it’s own and creates a distraction. For an eye makeup look that is not harsh, as well as appropriate for daytime, we suggest trying the following:  Prime the eyelid: apply an eyelid primer such as Cinema Secrets Eye Primer. Select either a translucent setting powder or an eye shadow powder lighter than your skin tone to set the eyelid. At this point, it may be desirable to simply curl the lashes and add mascara. 

For a more finished look and to create the illusion of the desirable almond-shaped eye, you may apply a mid-tone from the lash line to the crease of the eyelid.  Select a darker tone to apply to the crease and outer corner of the eye.  Apply a light tone, with or without texture, under the arch of the brow and sometimes also in the corner of the eye. To add dimension, you can apply a subtle pigment or shimmer in the center of the lid. Line the upper lash line with a tight line of powder or gel, and smudge the liner with a lighter tone. Line the lower lash line, in the same manner as the upper eye, if desired.  Curling the lashes will “open” the eyes, while mascara will help define the lashes.  While you can add false lashes during the day, providing that they are “wispy” and light, avoid the social media trend of applying excessive layers of mascara.

Suggested Products
Eyes: Cinema Secrets Pro Eye Base, FIRST by Make Up First® (Maqpro) Slim Pro Palette, FIRST by Make Up First® (Maqpro) Star Powder, INGLOT Duraline, Tweezerman Pro Eyelash Curler, Kevyn Aucoin Essential Mascara

“Spider”, Full Dramatic Lashes v. Natural False Lashes-

Nothing creates drama better than the addition of beautiful false lashes.  On several designer runways, as well as on the reality influencers, however, we have seen bold, long, spider-like lashes, so dramatic that we have nowhere else to focus but on the false lashes. Albeit, good for fashion, long, “spider-lashes” are not appropriate for everyday wear; nor are the heavy, thick dramatic lashes, frequently worn by drag queens, suitable for the IRL face.  Natural and “wispy” styles will seamlessly work with your everyday makeup routine and add a glamorous, eye-defining look.

MONDA 217

Everyday Brows-

For brows that are groomed but not overdone, as well as appropriate for real life, do not create a dark, highly structured, angular brow as favored on Instagram.  The eyebrows provide a frame for our eyes; if the frame is too dark or too harsh, we detract from the beauty of the eyes and face.  Stay away from the use of dark, heavy pencil, and instead try using the more forgiving brow gel or brow mascara.  Follow the natural shape of the brows and with subtle technique, alter the shape to suit the particular individual.  The new Senna Powder Brow Pencil creates a soft brow; the Senna gel, Brow Fix X, has a fiber formula that creates the illusion of a fuller brow. For those blessed with full brows, we recommend the use of a brow gel to subtly enhance the brows, while keeping stray brow hairs groomed.

Want to learn more? Owner and Founder of Make Up First®, Jill Glaser, will demonstrate this LIVE at the International Beauty Show in New York, Sunday, March 12th, at 12:15pm in Room 1E18. Visit us at Booth 2559!

OCC RTW LIP TAR (LEFT TO RIGHT): INTERLACE, HUSH, DIGITALIS,  FEMME,  QUEEN, ANIME, 

MODELROCK MATTE LIQUID LIPSTICK (LEFT TO RIGHT): BORN THIS WAY, PURE POUT, YOU MAUVE ME, PLANET 22, MAJOR BETSY

MUSTAEV 10 SHADE LIP CREAM/PRO PALETTE

XOXO,

The Make Up First® Pro Shop Team

It's time for the Super Bowl! Whether you're a super fan or just going with the flow, we have rounded up some makeup ideas that will be sure to score this Sunday!

*Images courtesy of COVERGIRL® + The NFL

Products Featured from the top: FIRST by Make Up First® (Maqpro) Loose Glitter - #F03, Kevyn Aucoin - The Matte Lip Color "Evermore", FIRST by Make Up First® (Maqpro) Eye Shadow Single , ModelRock - Liquid to Matte Liquid Lipstick - "Major Betsy", INGLOT Eye Shadow Single - #382, ModelRock + ROSHAR Lashes - #007, FIRST by Make Up First® (Maqpro) Eye Shadow Single - #7002, FIRST by Make Up First® (Maqpro) Loose Glitter, INGLOT Eye Shadow Single - #321, FIRST by Make Up First® (Maqpro) Eye Shadow Single - 7109, Kevyn Aucoin - The Precision Eye Definer "Candence", FIRST by Make Up First® (Maqpro) Eye Shadow Single - #7001, FIRST by Make Up First® (Maqpro) Fantasy Slim Palette, Monda Lashes - #217, Monda Brush Tube

Just like  guys -  keep it simple and to the point... "douche" (french for shower).  Safe to assume that all men like to shower, so consider multi-use products:   Embryolisse Men’s Energizing Shower Gel, an all in one, facial-body-hair formula created for gentle cleansing. 

A complete soap-free facial-body-hair formula for gentle cleansing. This generous, fresh and delicately fragranced foam is easily rinsed to leave skin toned, soft and moisturized, and hair supple and shiny.

Men, use an exfoliator on the face and lips to keep in-grown hairs under control. Our favorite lip exfoliator is Cinema Secrets Lip Scrub.

Prep lips with these gentle but effective exfoliators by buffing away rough, flaky skin to reveal plump, pillow-soft lips.

Apply in a gentle circular motion wipe away. Follow with lip conditioner.

After facial shaving, be sure to use  Embryolisse Men’s Aftershave Balm, which will  soothe, moisturize, reduce redness, and calm the skin —all in one single step!

In a single step, skin is soothed and moisturized, pores are tightened and redness is removed thanks to its cocktail of natural active ingredients.  An ultra-penetrating gel emulsion with a woody, minty scent leaves the skin supple, soft and energized.

Looking to Enroll? Click Here. Products featured can be found in store or online. 

Products Featured: FIRST by Make Up First® (MAQPRO) Star Powder, FIRST by Make Up First® (MAQPRO) HD Pressed Powder, Scandinavia - The Makeup Finishing Spray, Palladio Rice Paper Oil Blotting Papers, Kevyn Aucoin - The Loose Shimmer Shadows, Kevyn Aucoin - The Sensual Skin Enhancer, ModelRock - Liquid Last Liquid to Matte Lipstick, Embryolisse Lait Creme, Cinema Secrets - Ultimate Foundation Primer, ModelRock + ROSHAR Lash Art (08)

Stuff yourself! You deserve it!

Shop our favorite products here :  Temptu S/B Blush Starter Set ($60), Smith's Rosebud Salve - Strawberry ($6), BECCA The One Perfecting Brush ($49), FIRST by Make Up First® (maqpro) Lip and Cheek Palette ($25), Z Palette Make Up First® Large Palette ($22), Tweezerman - Slant Tweezer ($23), ModelRock Lashes - Say I Do Lash Pack ($24.95), Practk PalMat ($10), Make Up Eraser - Make Up Mini Eraser ($12), BECCA - Beach Tint® ($25), BeautyBlender® Pro Pac ($125), Tweezerman - Mix 'N Match Runway Print Mini Slant Tweezer ($16), FIRST by Make Up First® (maqpro) Blush Palette ($55), ModelRock Liquid Last Liquid to Matte Lipstick ($23), Tweezerman Pro Lash Curler ($22), BeautyBlender® Original ($19.99)